Caroline Lewko

Clarity regarding your target audience is crucial for the success of your developer relations effort. However, there is no single definition for “developer.” Instead, the term “developer” refers to millions of individuals, all with varying skill levels and purchasing authority, who use different technology stacks and programming languages. Even for an individual developer, they can wear many hats throughout the lifespan of their project

Segmentation is the solution to the plethora of factors and types of developers. Segmentation provides focus and is essential because the alternative is unrealistic, and it can lead to burnout and a bad reputation for developer relations within your company. By segmenting, you can determine which type of developers are a good fit for your developer relations effort, which in turn drives your actions.

We are going to be giving a hands-on workshop on how to come up with segmentation for your product(s). You are expected to come to the workshop with at least one product or project where you want to find the best fit between what the developers want and what you deliver. The format will be short discussions on factors for segmentation and then apply the concepts to your use case using the provided materials. This workshop will be practical and hands-on. The goal is to send you home with the start of at least one segmentation, and the tools to do more.

Segmentation is a basic skill in developer relations and this workshop will give you a solid foundation. Come to learn, discuss, and create something you can hand back to your team when you get home.

The 10th Annual Report on Developer Relations has just been released. This session will take a look back at DevRel over the last ten years to see how we have grown, what we have learned, and where we can go next.